In a surprising shift, Lamborghini has abandoned its plans to develop fully electric vehicles (EVs) by the end of the decade and focus on hybrids.
The renowned Italian automaker’s decision comes in response to changing market dynamics, evolving consumer preferences, and its desire to balance high-performance with sustainability.
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| The Italian carmaker will bring in PHEVs from 2029. |
Lamborghini’s change of heart on fully-electric vehicles
Lamborghini’s original roadmap was bold — the automaker planned to introduce a fully electric version of its popular Urus SUV by 2030, followed by an entirely electric fourth model.
The automaker admitted that the adoption rate of battery electric vehicles (BEVs) has been slower than anticipated, particularly in the luxury sports car segment.
Lamborghini added that while the technology to build fully electric cars is available, the demand simply isn’t there — at least not yet.
“The pace of adoption of pure battery electric vehicles (BEVs) has slowed considerably, particularly within the luxury super sports segment, where demand remains very limited,” the company said.
As a result, Lamborghini will introduce the next-generation Urus as a plug-in hybrid (PHEV) in 2029.
Similarly, the brand’s highly anticipated fourth model line will also debut as a hybrid in its first generation, deviating from the original plan to make it a BEV.
Why hybrids are Lamborghini’s new focus
Though the shift to hybrids may come as a surprise, Lamborghini’s decision is deeply rooted in the brand’s core philosophy — delivering the ultimate driving experience while maintaining sustainability.
Lamborghini says the hybrid route aligns perfectly with its vision, offering an ideal balance between innovation and its iconic, emotion-filled driving experience.
Lamborghini's hybrid strategy allows the company to meet evolving environmental demands while keeping the performance that fans crave for.
Unlike fully electric vehicles, which may require more time to reach a luxury consumer base that prioritises performance, hybrids serve as a middle ground, blending the best of both worlds.
EV and hybrid sales in the US: A market in transition
Despite Lamborghini’s shift, the electric vehicle market in the US is growing rapidly.
According to Cox Automotive, more than 1.3 million electric cars were sold in the US in 2025, with Tesla leading the charge by selling over 589,000 EVs domestically.
Meanwhile, Lamborghini’s parent company, Volkswagen, sold 28,513 electric cars in the same year, with its ID.4 model driving the bulk of sales.
However, hybrid vehicles are still holding strong in the market.
In 2025, hybrid, battery electric, and plug-in hybrid vehicles made up 22 per cent of all light-duty vehicle sales in the US, a slight increase from 20 per cent in 2024.
Among these, hybrid electric vehicles (HEVs) have seen continued growth, while both BEVs and plug-in hybrids experienced a dip in sales.
In fact, hybrid vehicle sales outpaced those of fully electric cars in 2024, with nearly 1.6 million hybrids sold compared to 1.2 million EVs.
This data underscores that while EV adoption is growing, hybrids remain a significant part of the US automotive landscape, particularly in segments where performance is as important as sustainability.
E-Vroooom’s views
The road ahead: Lamborghini’s hybrid future
Lamborghini’s pivot to hybrids isn’t an abandonment of electrification; rather, it’s a more measured approach.
By focusing on hybrids, Lamborghini is positioning itself as a leader in combining innovative technology with the thrill of driving, keeping its legendary performance at the forefront while staying committed to sustainability.
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