Xiaomi unveils SU7 Ultra, its second electric vehicle

Xiaomi has just unveiled its second electric vehicle (EV), the SU7 Ultra, at the Xiaomi 15 event in China.

This follows the introduction of the standard SU7 model. The Ultra version is expected to offer premium performance and innovative technology.

Will Xiaomi’s strategy to first roll out a premium vehicle work in the highly-competitive EV market?

Chinese smartphone maker Xiaomi will first roll out a premium electric vehicle (EV) and is upbeat that it has a niche customer base in this segment but will this premium launch strategy work for the budget smartphone maker?

 

“In this fiercely-competitive market, we think it’s a good starting point for us in the premium segment. This is because we already have 20 million premium users in China based on the smartphone,” Xiaomi Group President Weibing Lu said. 

Xiaomi launches its first electric car SU7, ready to take on Tesla Model 3 and BMW i4

Xiaomi, the mega Chinese tech and phone company, has vroomed into the car world with its new electric sedan, the Xiaomi SU7.

This has been confirmed by official filings from China’s Ministry of Industry and Information Technology (MIIT) and marks Xiaomi's bold entry into the electric vehicle (EV) space.

Xiaomi’s first electric car MS 11 may become one of the highest-selling EVs globally

Xiaomi’s first electric vehicle (EV), dubbed the MS 11, could be out within the next 15 months to two years and may soon become one of the highest-selling EVs globally.
 
It is believed that the tech giant has made rapid strides towards rolling out this EV, giving a clear indication by releasing its photos on multiple occasions.

Xiaomi EVs could be priced judiciously

Almost six years after launching an electric scooter, China’s tech giant Xiaomi is gearing up to unveil the prototype of its first electric vehicle (EV), and it seems that being from the Xiaomi stable, the cars that will roll out could be fairly priced, similar to its mobile phones.

 

Xiaomi has a history of pricing its mobile phones reasonably, which are also highly durable, and even its first car, which it plans to launch in 2024, may either be a mass market EV or it could be priced judiciously.